Phakathi kwezingxabano nempumelelo, ezinyangeni ezimbalwa i-e-cigarette ethi "Juul" isibe yinto yangempela yomphakathi e-United States. Eminyakeni emithathu, inkampani encane enenani lama-dollar ayizigidi eziyizinkulungwane ezingu-15 ikwazile ukubamba u-70% wemakethe ye-e-cigarette ngaphesheya kwe-Atlantic. Amadivayisi ayo ekwakhiweni kokhiye we-USB ayatholakala kusukela namuhla eGreat Britain.
UJUUL UZA E-UNITED KINGDOM!
Ngemva kokunqoba i-United States, umkhiqizo ufika eYurophu. UJuul Labs, umkhiqizi kagwayi we-elekthronikhi, uzuze ikhono lokuthumba cishe u-70% wemakethe yase-US esikhathini seminyaka emithathu. Imfihlo yempumelelo yayo? Idivayisi esesimweni sokhiye we-USB oshajwayo onoketshezi olususelwa ku-nicotine. Intsha yaseMelika ingabalandeli. Baziqopha bebhema - ngaphezu kwalokho, manje sithi "juuler" - futhi babelane ngamavidiyo ku-Instagram. Umcimbi wangempela ozayo e-UK!
Isungulwe ngabaphothule ababili bokuklama abavela eNyuvesi yaseStanford, esenkabeni yeSilicon Valley, inkampani njengamanje ifuna ukuqongelela amaRandi ayizigidi eziyizinkulungwane ezingu-1,2 ngenhloso yokwanda emazweni angaphandle. Ekuqaleni kukaJulayi, uthe usekwazile ukuqoqa cishe izigidi ezingama-R650. Uma iphumelela ukuqeda ukuqoqwa kwezimali zayo, inani layo lingafinyelela ku-15 billion dollars ngokusho kwe Wall Street Journal.
Abatshalizimali babona uJuul njengokutshalwa kwezimali okuqinile, okunikezwe ukuzethemba ngokukhula okuphawulekayo kwenkampani ezuze inzuzo yezigidi ezingu-245 zamaRandi ngo-2017, ukwanda okungaphezu kuka-300% ngonyaka owodwa, kuveza imidiya eku-inthanethi. Axios. Lesi sakamuva sicacisa ukuthi singafinyelela kumadola ayizigidi ezingama-940 ngonyaka ka-2018. Ngokudayiswa kukagwayi wawo we-elekthronikhi ngamadola angama-35 futhi, ngaphezu kwakho konke, ukuthengiswa kokugcwalisa kwawo okukhokhiswa ngamadola ayi-16, uJuul ufinyelela umkhawulo omkhulu we-70%, ukhombisa. - yena. Ngaphezu kwalokho, ngokokuhlaziywa kweqembu lezezimali laseMelika i-Wells Fargo, ukuthengiswa kwamadola enkampani kukhuphuke ngo-783% phakathi kukaJuni 2017 no-2018.
IMAKETHI ENOKWANUKA OKUMANGALISEKILE!
Ifika e-UK, uJuul ubhekene nemakethe ye-e-cigarette nayo echumayo. Ngonyaka odlule ifinyelele ku-$1,72 billion, ikhuphuke ngo-33% kusukela ngo-2016, kusho umhlinzeki wocwaningo lwemakethe wamasu i-Euromonitor International.
Iqembu elikhulukazi lase-UK likagwayi kanye ne-e-cigarette, i-British American Tobacco, ihole ukuhweba ngesabelo semakethe esingu-14% phakathi kwemikhiqizo yayo ye-Ten Motives kanye ne-Vype. Ngenkathi izimbangi zayo i-Japan Tobacco (nophawu lwayo lwe-Logic) kanye ne-Imperial Brands (nogwayi wayo we-e-“Blu”) imele u-6 no-3% ngokulandelana. UJuul uzothengisa amakhithi akhe okuqala e-England naseScotland ngamaphawundi angama-30, noma cishe ama-euro angama-34. Lokhu kushibhe kakhulu kunentengo yokuthengisa yamakhithi ngaphesheya kwe-Atlantic lapho athengwa khona cishe ngamadola angama-50 (cishe ama-euro angama-43).
