E-United Kingdom, umdondoshiya Ugwayi waseMelika waseBrithani (BAT) ayifuni ukushiywa izimbangi zayo iJUUL ne-IQOS. Inalokhu engqondweni, inkampani kagwayi izokwethula isizukulwane esisha e-cigarette: The Chofoza ISwitch.
UCWANINGO LWEZIBILIYONI ZE-DOLA LOKUTHUTHUKISA ISWITCH VYPE!
Ugwayi waseBrithani waseMelika (BAT) ngakho-ke izokwethula i-e-cigarette entsha e-United Kingdom eletha i-nicotine ngokuphumelelayo. Ngakho-ke kuwukubheja okusha esikwethulwa yisikhondlakhondla sikagwayi ukuze sihehe ababhemayo kwezinye izindlela ezifana nogwayi we-elekthronikhi esimweni semithetho eqinile yokubhema.
Ngakho-ke i-BAT yethula lo mkhiqizo omusha obizwa ngokuthi Ngena ku-iSwitch ezobhekana nokuncintisana IQOS kaPhilip Morris International Inc, kanye ne UJuul, osanda kungena kulo mkhakha owaqala ukudayisa e-UK ezinyangeni ezinhlanu ezedlule.
I-Vype ISwitch yazalwa emkhankasweni wocwaningo we-BAT wamadola ayizigidi eziyizinkulungwane ezingu-2,5 kwezinye izindlela zokubhema. Njengoba igama liphakamisa, inkampani inethemba lokuthi i-iSwitch izoheha abantu ababhemayo abaningi ukuze ibaphushe ukuthi bashintshele ku-vaping. .
« Baningi abengeziwe ababhemayo abangakayitholi enye indlela egculisayo" , kusho Elly Criticou, umqondisi womkhakha we-e-cigarette e-BAT, enkulumweni yabezindaba.
I-Vype iSwitch izofika ngenguqulo evamile enenani elilinganiselwa ku-£30 (€33) kanye nenguqulo ye-premium, i-Maxx, enenani elilinganiselwa ku-£50 (€55).
Zombili lezi zisetshenziswa sezivele zitholakala ezitolo ezinhlanu i-BAT esebenza ngaphansi kwe-VIP brand eLondon, kanti i-Vype ISwitch kulindeleke ukuthi itholakale kabanzi ekuqaleni konyaka ozayo. Ama-Pods athengiswa ngamaphakethe amabili ngama-£9 (€10).
Ngokolwazi lokuqala, i-iSwitch ivumela umsebenzisi ukuthi athole umhwamuko owengeziwe. Esikhundleni sokusebenzisa ukumelana okujwayelekile ukuze kuhwamuke uketshezi lwe-e, le divayisi entsha izoba ngeyokuqala emakethe ukusebenzisa insimbi yokushisisa yensimbi engagqwali. Ngokusho kweBritish American Tobacco, izophinde inikeze i-hit enkulu.