Isinqumo sikaNcibijane? Ihlaya ekunambithekeni okubi noma umbuzo wangempela? Noma kunjalo, uPhilip Morris umemezele ezinsukwini ezimbalwa ezedlule ngesikhangiso esingene emaphephandabeni amaningana esiNgisi, ukuba nesifiso sokuyeka ukuthengisa ugwayi e-United Kingdom.
« ISINQUMO SETHU SONYAKA OMUSHA!«
«Minyaka yonke, ababhemayo abaningi bayawuyeka ugwayi. Manje sekuyithuba lethu», Ubhala kulokhu kukhishwa kwabezindaba inkampani yamazwe ngamazwe. Wethula lolu hlelo ngokuthi “isinqumo onyakeni omusha“, ngaphandle kokumemezela usuku oluqondile lokuyeka ukudayiswa kukagwayi e-United Kingdom.
Yize inkampani ivuma ukuthi ngeke kube lula, ithi izimisele ngokuthi "wenze lo mbono ube ngokoqobo". Isifiso sayo sibonakala kuwukuphendukela emakethe entsha, leyo ehlukile esikhundleni sikagwayi.
Ugcizelela ukuthi uyafunaesikhundleni sikagwayi ngemikhiqizo, efana nogwayi we-elekthronikhi noma ugwayi oshisayo, okuyindlela engcono ezigidini zamadoda nabesifazane base-UK abangeke bathande ukuyeka ukubhema.".
UKUHLASELELA IZImakethe EZINTSHA NGE-E-CIGARETTE KANYE NOHLELO LWE-IQOS OKUSHISA UGAYA
U-Philip Morris, ongumnikazi wemikhiqizo ye-Marlboro, Chesterfield kanye ne-L&M, naye uthi ekukhangiseni kwakhe ubeke amapondo ayizigidi eziyizinkulungwane ezingu-2,5 (cishe ama-euro ayizigidi eziyizinkulungwane ezingu-2,8) ocwaningweni nasekuthuthukiseni le mikhiqizo emisha. Le nkampani inezela ukuthi ifuna ukugcina izithembiso ezimbalwa zonyaka ka-2018, njengokwethula iwebhusayithi kanye nomkhankaso wokunikeza ababhemayo lonke ulwazi olungenzeka lokuyeka ukubhema, noma ukufaka lolu lwazi ngqo kumaphakethe kagwayi.
Lo mkhankaso nokho ugxekwa abamelene nogwayi abawuchazayo ku-BBC ngokuthi "i-publicity stunt". Isiteshi saseMelika i-USA Today uyakhumbula futhi ukuthi i-World Health Organization (WHO) yenqabile ukuzihlanganisa ne-Foundation for a Smoke-Free World… exhaswe nguPhilip Morris.
Enkulumweni yabezindaba, eyashicilelwa ngoSepthemba 2017, i-WHO yamemezela ukuthi “imboni kagwayi nezinkampani zayo ezinkulu ziye zadukisa umphakathi ngezingozi ezihlobene neminye imikhiqizo ehlobene nogwayi.".
Umthombo : Cnewsmatin.fr/
