UPhilip Morris uzotshala imali engaphezu kwezigidi ezingu-30 zamafranc embonini yayo yaseNeuchâtel eSwitzerland. Inkampani kagwayi yaseMelika ihlela ukufaka izintambo ezimbili ezintsha zokukhiqiza zesistimu yayo kagwayi oshisayo i-IQOS.
UKUTSHALWA KWEMALI YOKUZALISA EMAKETHENI YASWISS.
Imigqa emisha izokhiqiza izinti zikagwayi ikakhulukazi emakethe yaseSwitzerland, kusho uPhilip Morris (PMI) esitatimendeni ngoLwesihlanu. I-PMI isivele yenza amayunithi kagwayi ashisayo efekthri yayo entsha e-Italy futhi ngezinga elincane esikhungweni sayo sokuthuthukiswa kwezimboni e-Neuchâtel. Ukwengeza, ibhendi yamemezela utshalomali lwakamuva efektri entsha eJalimane kanye nokuguqulwa kwezimboni zayo zikagwayi eGreece, eRomania naseRussia.
Kusukela ngo-2008, i-PMI itshale imali engaphezu kwezigidigidi ezi-3 zamadola (ama-2,85 amabhiliyoni ama-franc) ocwaningweni, ekuthuthukisweni nasekuhloleni kwesayensi kwemikhiqizo engabhemi. Izwe lamazwe ngamazwe liqashe inani labantu abangaphezu kuka-1500 eNeuchâtel. Umshini othuthukiswe nguPhilip Morris, IQOS, isifinyezo esithi I Quit Ordinary Smoking, uhlose ukususa ukusetshenziswa kukagwayi ngemikhiqizo engeyona ingozi empilweni, okuwudaba olubalulekile embonini kagwayi.
Umthombo : Ats/Nxp / Tdg.ch
