Esihlokweni esishicilelwe kuwebhusayithi Cindezela Iphothali", inhlangano yaseSwitzerland yokuvimbela ukubhema ihlasela ukukhangisa kukagwayi kodwa ikakhulukazi uPhilip Morris kanye nohlelo lwayo lukagwayi olushisayo lwe-IQOS. Ngokusho kwenhlangano uPhilip Morris wenze " ukuvuma ukholo njengosomathuba njengoba kuwukuzenzisa ngokuzisholo ukuthi bavumelana nokuyeka ukubhema.
» UKWEHLISA IZIMALI UKUGCINA UMNYANGO UVULELWE »
Izwe elingenantuthu, ithuba elihle lemboni kagwayi? Kunoma yikuphi, nansi indlela inhlangano yaseSwitzerland yokuvimbela ukubhema ukwahlulela ukuziphatha kukaPhilip Morris.
« Sekuphele unyaka, uPhilip Morris International waqashelwa ukugomela okungenangqondo: iqembu lingathanda ukuqeda ugwayi. Ezingxoxweni ezinomthelela onamandla wemithombo yezindaba, abameleli bezinhlangano zamazwe ngamazwe bacule izwe lapho okungekho muntu ongabhema khona. U-Philip Morris waze wadala "Isisekelo Sezwe Elingenayo Intuthu" ukuze afinyelele lokhu okuhle. Izwe lamazwe ngamazwe liyayikhathalela impilo yababhemayo.«
Kodwa enhlanganweni yaseSwitzerland, lelisu lokuxhumana empeleni liyi-facade kuphela, umkhankaso wokumaketha owaqala ngo-2017 ukulwa nenkinga okufanele imboni yonke kagwayi ibhekane nayo: iqiniso lokuthi ugwayi wendabuko uthengisa kancane kunangaphambili, okungenani Entshonalanga.
Ngokwale nhlangano, inhloso icacile: Yehlisa ukulimaza ngokusebenzisa izimiso zikagwayi ezishisayo ukuze kugcinwe umnyango uvuliwe.
« Ngokuzisholo kwakhe ukuthi uvuna izwe elingenantuthu, ngakho-ke uPhilip Morris uzama ukuwushiya umkhumbi ngendlela ezuzisa kakhulu ngangokunokwenzeka. Ubungcweti bakhe bokholo bushelela isithunzi sakhe futhi bumvumela ukuthi alethe imikhiqizo emisha emjahweni. Ngempela, inkampani kagwayi isivele inaso kakade ikhambi lenkinga yezempilo ebangelwa ugwayi: izinto ezintsha zikagesi ezishisisa ugwayi futhi zidayiswe ngobuqili njengendlela ehlukile esemfashinini nengenabungozi kangako. E-Switzerland, lo mkhiqizo omusha ubizwa ngokuthi i-iQs. Ngisho nesisekelo sezwe elingenantuthu siyasondela kulo mkhiqizo, ngoba lapho le nhlangano yezizwe ngezizwe ikhuluma ngezwe elingabhemi, kuwumbuzo wokuqeda "ugwayi nazo zonke ezinye izinhlobo zikagwayi oshisiwe", njenge Iwebhusayithi ye-Foundation.«
Futhi ukuze isekele amazwi ayo, inhlangano yaseSwitzerland ikhuluma ngeqiniso lokuthi lo “msebenzi wokholo” odumile awuwathinti amazwe afana ne-Indonesia ngokwesibonelo.
“ESwitzerland, uPhilip Morris uthi ukhathazekile ngempilo yabantu ababhemayo. Kodwa ngokusobala, lapho ummeleli weqembu ephupha "izwe elingenantuthu", akakhulumi ngezwe lonke. Eqinisweni, akakhulumi nangeSwitzerland. Akusho lutho nje. Kodwa kuzwakala kukuhle futhi kungenza imali. »
Okokugcina, le nhlangano igqamisa iqiniso lokuthi kunesinyathelo esiqhubekayo: "Yebo ekuvikelweni kwezingane kanye nentsha ekukhangisweni kukagwayi". Njengesikhumbuzo, ucwaningo olwenziwa i-Addiction Switzerland lwembula ukuthi intsha eyodwa kweyisithupha ephakathi kweminyaka engu-15 nengu-17 useyitholile kakade into yokukhangisa njengesipho esivela embonini kagwayi.
