Abanikazi bamasheya eBritish American Tobacco (BAT) kanye neReynolds American banikeze ukukhanya okuluhlaza ngoLwesithathu ekuthathweni kweqembu lesibili ngelokuqala, ngemali ecishe ibe ngamabhiliyoni angama-50.
UKUTHATHA UKUZE UBE UMHOLI E-E-CIGARETTE MARKET
Inkampani kagwayi yaseBrithani, ephethe izinhlobo ze-Lucky Strike, i-Dunhill, i-Kent ne-Rothmans, phakathi kwezinye, izothola ingxenye engu-57,8% ku-Reynolds American engakabi umnikazi wayo wama-dollar ayizigidi eziyizinkulungwane ezingu-49,4 (ama-euro ayizigidi eziyizinkulungwane ezingu-42,8). Umsebenzi kumele uphothulwe ngoJulayi 25, kusho iBAT esitatimendeni. Kufanele ivumele iqembu laseBrithani ukuthi libe ngumholi e-United States naku-e-cigarettes.
I-BAT yayimemezele ngoJanuwari ukuthi umsebenzi uzokwenziwa ngokwengxenye ngemali futhi ngokwengxenye ngokushintshaniswa kwamasheya. Abanikazi be-Reynolds bazothola imali engu-$29,44 kanye namasheya angu-0,5260 BAT. Lo msebenzi uzomela isamba senkokhelo yokuhlomula kwabo kwamaRandi ayizigidi eziyizinkulungwane ezingama-24,4 kanye namasheya angamabhiliyoni angama-25. Isamba esikhokhiwe sihlanganisa iprimiyamu engu-26% uma kuqhathaniswa nenani lokuvala lamasheya akwaReynolds ngo-Okthoba 20, 2016, usuku olwandulela i-BAT imemezele ukuthi ithumele isipho sobungani sokuthenga iqembu eselinalo kakade.
Iziphathimandla zokuncintisana zase-US azizange zikuphikise lokhu kutholwa ngaphambi komnqamulajuqu abawunikezwe ngomhla ka-8 Mashi 2017, okusho ukuthi umsebenzi uhlangabezane nemibandela yabo. Futhi ezikhathazekile, iziphathimandla zaseJapane zanikeza isivumelwano sazo esingenamibandela ngemva kwenyanga. Lo msebenzi uwukuhlanganisa okukhulu kunakho konke kulo mkhakha kusukela ekutholweni kukaReynolds ngumuntu wakubo u-Lorillard ngo-2016 kwaze kwaba ngamaRandi ayizigidi eziyizinkulungwane ezingama-27. Ngakho-ke i-BAT izoba yinkampani kagwayi yokuqala esohlwini lomhlaba mayelana nenzuzo kanye nenzuzo yokusebenza.
I-BAT iphinde ihlanganise indawo yayo yesithathu emhlabeni ilandela umbhemu wombuso i-China National Tobacco Corporation kanye no-Philip Morris International, odayisa i-Marlboros ngaphandle kwase-United States kanye ne-L&Ms kanye ne-Chesterfields. Iqembu laseBrithani, eliziveza ngokuthi " iqembu elihamba phambili lamazwe ngamazwe lokushushuluza“, futhi uhlose ukuqinisa lesi sikhundla ngokuthola umMelika.
Ngaphezu kukagwayi we-elekthronikhi we-Vype odayiswa ikakhulukazi e-United Kingdom nase-France, i-BAT ngaleyo ndlela ithola i-Vuse e-cigarette, ephethwe nguReynolds futhi yethulwa njengomunye wemikhiqizo eyinhloko emakethe yaseMelika - eyokuqala emhlabeni esizindeni. .
Umthombo : Figaro
