Ngokushesha ugwayi owengeziwe "wakudala" wanyathela u-Philip Morris? Lesi sikhondlakhondla sikagwayi simemezele ngoLwesithathu ukuthi sizocabanga ukumisa ukuthengiswa kukagwayi wendabuko ukuze sivune umkhiqizo omusha, oshisisa ugwayi esikhundleni sokuwushisa.
Ebuzwa ngokuhoxa kweqembu emakethe kagwayi yakudala, u-André Calantzopoulos, umqondisi ophethe weqembu, uthe emsakazweni we-BBC 4: " Sizokwenza ekugcineni futhi kusobala ukuthi inhloso yeqembu".
I-IQOS YOKUFAKA INDAWO AMAphakethe KAGARETHI?
UPhilip Morris, othengisa uphawu oludumile lwaseMarlboro ngaphandle kwase-United States, akayeki ukubhema. Le nkampani ifuna ukwakha umkhiqizo omusha ovezwa njengoyingozi kangako kunogwayi wendabuko, njengoba ushisa ugwayi kunokuba uwushise. Eyakamuva yethulwe izolo e-United Kingdom.
« Senza umkhiqizo obangela izifo futhi ngicabanga ukuthi umthwalo wokuqala esinawo ngokushesha nje lapho ubuchwepheshe butholakala, futhi namuhla ubuchwepheshe buyatholakala, ukuthuthukisa imikhiqizo enjengale futhi ilethe emakethe ngokushesha ngangokunokwenzeka.", uthethelela umphathi jikelele kaPhilip Morris. Uthi umkhiqizo omusha " kunesithembiso esihle ngokusobala kubathengi kodwa futhi nempilo yomphakathi futhi ekugcineni neqembu lethu".
AKUFANELE KUNGALIMALI KAKHULU
Inhlangano ye-Action on smoking and health, elwa nemiphumela eyingozi yokubhema, ibifuna ukubeka le nkulumo yethemba ngombono ofanele. " Uma ababhemayo beshintshela ku-e-cigarettes noma eminye imikhiqizo engabonwa njengekhawulela izingozi zempilo yabo, kungase kubangele ushintsho olukhulu empilweni yomphakathi.".
Inhlangano ixwayisa ngokuqhubeka nokuqhakanjiswa kukagwayi ngamaqembu amakhulu kulo mkhakha: “ Sidinga ubufakazi obuzimele bokweseka imboni kagwayi".
UPhilip Morris International, inhloko yakhe eSwitzerland futhi engomunye wabasakazi bomhlaba kulo mkhakha, wazalwa ngenxa yokuhlukaniswa kweqembu laseMelika i-Altria ngoMashi 2008.
Umthombo : AFP / Estrepublicain.fr
