Singabheka uhlelo lukagwayi olushisayo lwe-IQOS njengenye indlela yangempela yokubhema? Noma ngabe kunjalo, uPhilip Morris, umholi wemakethe, ucela uhulumeni waseFrance ukuthi amvumele akhuthaze umkhiqizo wakhe owethulwe njengongalimazi kangako impilo.
UGUNYAZA UKUKHUTHAZWA KUKAGWABA OKUSHISAYO UKUZE ULWE NOKUNGABHIMBI?
Marlboro ukulungele ukuwuyeka nakanjani ugwayi? Njengoba kungase kubonakale kuyindida, yilokhu umnikazi womkhiqizo odume kakhulu emkhakheni oqinisekisayo. "UPhilip Morris unesifiso sokushiya umhlaba kagwayi ukuze adale umhlaba ongenantuthu», iqinisekisa UJeanne Polles, owathatha inhloko yenkampani engaphansi kweFrance yesikhondlakhondla sikagwayi emhlabeni wonke kuleli hlobo.
Lelisu lomhlaba wonke libandakanya i-Iqos, uhlelo lukagwayi olushisisa nge-elekthronikhi olwakhiwe yiqembu ngemva kweminyaka engaphezu kweshumi yocwaningo. Ngokugwema ukushisa izinti zikagwayi kuma-degree angu-900 futhi uzifudumeze zibe ngaphansi kwama-degree angu-300, lo mshini ofana nogwayi oshajwayo unciphisa ukukhishwa kwezakhi ezinobuthi ngo-90%, ngokusho kocwaningo olwenziwe yibhendi.
» Akuseyona imfihlo, wonke umuntu uyayazi imiphumela eyingozi yokubhema ugwayi ", ibona umphathi kaPhilip Morris France.
Ukuze uthole okwengeziwe, vakashela ku- Iwebhusayithi yeFigaro.
