Uhlobo lukagwayi we-elekthronikhi oluthi “Blu” oluphethwe ngu I-Fontem Ventures, inkampani ephethwe yiqembu le-Imperial Brands, isanda kwethula umkhankaso omusha wokukhangisa e-United Kingdom. Njengokujwayelekile, i-Blu ithembela esicini somzwelo isebenzisa ubudlelwano bothando ukukhuthaza umkhiqizo wayo.
UMKHANKASO WOKHANGISA OMNCANE ODIDAYO...
Lesi akusona esokuqala somkhiqizo we-Fontem Ventures owawuhlele ngaphambilini ukusatshalaliswa kukagwayi ngokushintshanisa ugwayi… U-Blu unomkhuba wokumisa imikhankaso yokukhangisa “ Indlela yokuphila » egxile ekuvuseleleni imizwelo futhi esikhathini esingeside esidlule lezi bekuyizo “izinsuku” (imihlangano) yokuqala esebenze njengosekelo kumkhiqizi kagwayi.
“Uthando” igama elithi “Blu” elisetshenziswayo emkhankasweni walo wakamuva wase-UK. Ukuyibeka endaweni, lo mkhiqizo wethule inhlolovo phakathi kwabantu abangu-2000 ababenezinsuku ukuze bathole ukuthi yimaphi amaphuzu athile angaqedwa ngobudlelwano.
Ngokwephephandaba " The Sun", inhlolovo ibika ukuthi u-72% wabahlanganyeli babona " iphunga elibi lomzimba »isithiyo esikhulu ebudlelwaneni. Ohlwini, sithola intukuthelo, ukuqamba amanga, umoya omubi…. Kodwa futhi namazinyo aphuzi, iphunga likagwayi futhi mhlawumbe lawa amaphuzu u-Blu ayefuna ukuwagqamisa.
Kukulo mongo lapho i-“Blu” inikela khona kuwebhusayithi yayo esemthethweni “ ubudlelwano obusha nogwayi wakhe » ngenkathi imemezela "Pkungani ungazami? Qala namuhla futhi unginike amasonto ayisithupha ukuze ngikwenze uphinde uthole imizwa yothando".
