Kwakungesikhathi ekhuluma nomakadebona bezempi mayelana nokuzilungiselela kwabo ukuphinde bangene emsebenzini lapho u-Will Cohen ebona iphunga elingase libe yinkinga emehlweni abaqashi abangaba baqashile: Iphunga likagwayi.
«Ngiyaqaphela ukuthi abaningi babo babebhema futhi basabhema!“, kusho uCohen, osebenza nedolobha lasePhoenix (Arizona) njengochwepheshe ekuhlumelelweni kwezimilo komakadebona. Ngaphezu kwalokho, omakadebona bamtshela ukuthi "Ukuthi ukubhema ngaphambi kwenhlolokhono kungaba yingozi, iphunga likagwayi lingaba mnandi kakhulu".
Izingxoxo ziphinde zagqugquzela u-Cohen ukuthi aqale iphrojekthi yokuhlanganisa " Vape at Vet“. Le phrojekthi yaze yamelwa emkhankasweni wephosta yomcimbi " Ukushushuluza Ogwini“. Yethulwe ngoJulayi 2013, iphrojekthi inikeza amakhithi okuqalisa kanye nokwesekwa kokusebenzela amasosha kanye nomakadebona ukuze babasize bayeke ukubhema. Ngaphezu kwalokho, bahlinzekwe ngebhodlela le-e-liquid ekulungele uku-vape (BRV) ukuze wonke umuntu abe ne-flavour evumelana nabo.
I-BRV yasungulwa ngenhloso yokuxhasa lo msebenzi ngezimali “ Udokotela wezilwane“Ibhodlela ngalinye le-e-liquid elithengiswayo lisiza ngezimali umzamo wokusiza omakadebona ukuthi baqhelelane nogwayi. Ngokulinganayo 
lokhu kwenze kwaba nokwenzeka ukuxhasa ngezimali umkhankaso wephosta ohlongozwayo ngesikhathi somcimbi " Ukushushuluza Ogwini".
Izibalo zikhomba ukuthi omakadebona banamathuba amaningi okuthi babheme kunabanye. I-CDC iqhamuke nezibalo ezikhombisa lokho 36% amadoda, omakadebona e-United States abaphakathi kweminyaka engu-45 nengu-54 bayabhema. Uma sithatha izibalo ezifanayo kubantu abangebona omakadebona, sibuyela kuzo 24% ababhemayo.
UCohen uthe iphrojekthi iqalile " ngesisekelo somnikelo esilula » nabaqoqi bezimali bangaphakathi, kodwa lokho kutshalwa kwezimali kwe-BRV kufake izimali futhi kunikeze okwengeziwe 1 amakhithi okuqala komakadebona. Kuye, inselele enkulu isalokhu ikholisa omakadebona ukuthi bashintshe ugwayi baye ku-e-cigarette.
UCohen uthe iphrojekthi ihlela ukunikeza omakadebona amathuluzi okuyeka ukubhema: Bagcwalisa ifomu elifushane lesicelo, banikeze ubufakazi besevisi, futhi sibathumelele ikhithi". " Lena imahhala ngokuphelele. sithemba kuphela ukuthi bazophumelela ekushintsheni ugwayi baye kule ndlela ephephile engugwayi we-elekthronikhi. »
Umthombo : www.al.com
