In the USA, Fontem Ventures, a subsidiary of the Imperial Brands group and owner of blu®, intends to continue to establish itself in the vaping market. Indeed, the subsidiary has just announced in a press release a trade association with the manufacturer of e-liquids Purilum. As a preferred supplier, Purilum will provide a wide range of e-liquids for the latest creation from Fontem Ventures: The myblu ™.
AN AGREEMENT TO ENCOURAGE RESPONSIBLE INNOVATION!
In order to " to encourage responsible innovation“, Fontem Ventures has therefore just reached an economic agreement with Purilum, LLC, a leader in the manufacture of e-liquids.
In a statement issued by Newswire.com, it is explained that this new collaboration will make it possible to meet consumer expectations in terms of choice of e-liquids, while responsibly respecting FDA regulations and rigorous internal product management standards. The e-liquids that Fontem Ventures will use under the agreement with Purilum have been available for a long time (before 2016). All have been tested through the rigorous process of Purilum's research and development center to meet the highest quality standards.
«We know that flavors are at the heart of the vaping experience, and our consumers are always asking for more variety. To ensure the most satisfying flavor experience possible, we have partnered with recognized industry leaders which allows us to develop our own capabilities in the market. ", said Antoine Blonde, Managing Director of Fontem Ventures (USA).
«Purilum is widely respected not only for the quality and variety of its flavor lines, but also for its unique, science-based approach to providing transparency and complete integrity throughout the supply chain. We continue to innovate and fulfill our mission of improving the taste experience of our consumers. »He adds.
PURILUM, A SPECIALIST IN E-LIQUID DESIGN IN THE UNITED STATES
Purilum has a unique molecular approach to flavor development, building them from scratch and using 
ingredients selected and tested individually. The company has a state-of-the-art laboratory at its plant in Greenville, North Carolina, which includes multiple ISO 8000 clean rooms, mixing rooms (separating product with nicotine and without). Each ingredient is individually examined by the laboratory to comply with quality standards.
«Fontem Ventures' spirit of innovation and dedication to quality is directly linked to Purilum's commitment to being at the forefront of quality and taste. The success of our e-liquids program is not just about innovation and the development of new flavors, but above all about protecting the quality and reliability of our products Said Anthony Dillon, member of the board of directors of Purilum.
«As the vaping industry continues to grow, we are committed to working hand in hand with those who share our desire to provide consumers with quality products. Fontem Ventures shares the same values as us and it is an honor to be chosen as a supplier for their blu brand. »He adds.
Want to know more about the new myblu ? Discover our comprehensive tests products from the myblu range or for more information, visit the Official website of blu.
