As tobacco remains one of the leading preventable causes of cancer-related death, European health authorities are intensifying their efforts to review the taxation of tobacco products. This approach is part of a clear public health objective: to drastically reduce tobacco consumption, particularly among young people.
A strategic meeting to defend the tax review
The European Cancer Leagues (ECL) recently met with two senior European Commission officials – Wopke Hoekstra, Commissioner for Taxation, and Olivér Várhelyi, Commissioner for Health – to outline its concerns and recommendations regarding the upcoming review of the EU Tobacco Tax Directive.
A major cause of preventable death
Globally, tobacco is responsible for more than 25% of cancer deaths. Despite significant advances in tobacco control policies over the past few decades, the tobacco industry continues to obstruct public health reforms through targeted lobbying efforts at the European Union level.
The growing challenge of new nicotine products
At the same time, another issue is worrying experts: the rise of e-cigarettes among young people. The latest scientific data suggests that vaping could act as a gateway to traditional smoking, while exposing users to significant health risks. This trend raises new concerns, particularly for future generations.
Taxation geared towards protecting the most vulnerable
In light of this, the ECL advocates for the new Tax Directive to place the protection of children, adolescents, and young adults at the heart of its provisions. Taxing tobacco is recognized as one of the most effective tools for reducing consumption. Increasing the prices of these products reduces their accessibility, especially among younger populations.
Clear support for the Commission's proposal
The Association welcomes the European Commission's ambitious proposal on tobacco taxation. It now calls on Member State governments not to give in to industry pressure and to firmly support this revision, which could save thousands of lives.
