Proof that the transposition of the Tobacco Directive is under way everywhere, in the United Kingdom a commercial spot of the brand " Mirage e-cigarette Was banned. Featuring a man handing an e-cigarette to a woman, large print messages can be read on the screen " Choice"," Flavor"," Free"
VIEWERS HAVE COMPLAINED….
Following the broadcast, five viewers complained to the Advertising Standards Authority about the ad, which was created by White Noise Productions. In its decision, released today, the ASA said: “The ad created a strong association with traditional smoking and presented it as a focal point in a sultry and glamorous setting, and therefore in some way we concluded that it indirectly promotes the use of the products of the tobacco"
THE MIRAGE COMPANY CHALLENGES THE DECISION!
Mirage e-cigarette therefore disputed the complaints filed arguing that the ad did not display or refer to tobacco products and that their style of e-cigarettes did not resemble tobacco cigarettes. Clearcast, the body that pre-approves TV advertising in the UK, considered the spot acceptable because they believed the images and language used were restricted. In the end, the ASA judged that the announcement had violates the rules of the PCE Code 33,1 and 33,3 and that it was not to be re-broadcast in its current form.
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This article was originally published by our partner "Spinfuel e-Magazine", For other news, good reviews or tutorials, click here. Translation by Vapoteurs.net
