Exceptional! We could have said that the “Big Tobacco” front was united and united but we have to believe from a recent article that this is not the case! The Imperial Tobacco researchers had no mercy in bringing down the famous "Marlboro IQOS" by Philipp Morris.
The manufacturer of Marlboro says his product " IQOS Is a device that heats tobacco instead of using combustion which they believe could potentially reduce health risks. But when Imperial Tobacco launched its researchers on this product, they tested the so-called " heating without combustion And discovered that some of the processes of cigarette burning were still present!
« There is a lot of black grime in the IQOS device after use" , asserted Steve Stotesbury, head of the scientific department by Imperial Tobacco United Kingdom. In an interview at an industry conference in Bologna last week he even said on IQOS: “ It smells like an ashtray! »
The war of words, however, is unusual in Big Tobacco, tobacco companies are usually tied together to repel the attacks of anti-smoking activists and 
public health authorities seeking to place more restrictions on tobacco. It is amazing to note that the smash comes from the world's largest cigarette manufacturers who are pursuing different paths on alternatives to tobacco risks. Imperial Tobacco is currently the only major player in the industry to turn its back on combustion-free thermal technology, focusing instead on e-cigarettes.
Source : Bloomberg.com
