In Canada, Juul Labs launches a new program that will ensure that purchasing restrictions are observed by all sales partners of the famous company. As part of this mystery shopping program in Canada, here is an official press release from Juul Labs that we are bringing to you.
PREVENTION IN YOUNG PEOPLE, A PROBLEM THAT JUUL TAKES TO SERIOUS!
TORONTO, the 26 March 2019 / CNW / - JUUL Labs launches mystery shopping program in Canada. Starting today, mystery shoppers will begin testing stores across the country to ensure all sales partners verify the age of consumers and comply with restrictions on wholesale purchases during transactions, two essential measures to prevent young people from purchasing vaping products.
« Prevention among youth is one of the most pressing issues facing our industry and one that JUUL Labs takes very seriously ", said Michael Nederhoff, General Manager at JUUL Labs Canada.
« We want to make sure that all of our partners share our commitment to prevention among young people. While convenience stores and vaping product stores adhere to age restriction requirements, we are working with them in the spirit of continuous improvement to do even better. This program will make the purchase of vaping products more difficult for minors and ensure that our partners continue to comply with federal and provincial regulations.»
All outlets that purchase JUUL products directly from JUUL Labs, or through one of their authorized distributors, will be subject to mystery shopping service by a well-established supplier. Mystery shoppers will ensure stores comply with age restrictions and do not allow customers to make wholesale purchases. Stores that are repeatedly found to be non-compliant will be flagged and subject to corrective action: including banning the sale of JUUL Labs' products and reporting to respective provincial governments and Health Canada.
JUUL Labs takes prevention among young people very seriously and has already taken several steps designed to prevent young people from accessing vaping products, including :
- By launching a parental education campaign " What parents need to know In Canada to provide more information to parents and keep vaping products away from young people.
- By urging the Quebec government to include electronic cigarettes and vaping products in a new bill aimed at raising the age of cannabis to 21 years. This law would help restrict access for young people by reducing buying and selling to minors.
- Using unique online ID and in-store age verification technology to ensure minors cannot access and purchase products. An adult signature at the time of delivery is required for all deliveries in Canada. JUUL Labs online age restrictions are stricter than those of the Ontario Cannabis Society.
- By indicating that the JUUL package includes nicotine with a warning message, including a warning sticker (skull and crossbones pictogram). This cautionary illustration is voluntary; studies by researchers at the University of Waterloo indicate that explicit warning illustrations on packaging are one of the most effective measures to prevent the adoption by young people of restricted-use products.
- Mandate requiring stores and other wholesale customers to take several measures to prevent young people from accessing them, including restrictions on wholesale purchases to prevent resale on the black market.
- A strict code of marketing and social media, which can be read here: juul.ca/our-responsibility.
Health Canada states that vaping is less harmful than smoking, which describes the foundation of the harm reduction value of JUUL Labs. The company was founded with the simple mission of making an impact on the lives of one billion smokers worldwide (and five million in Canada) by providing a satisfying alternative to combustible cigarettes. JUUL is not intended for young people or non-smokers, and those who do not use nicotine products should not start.
About JUUL Labs
JUUL Labs was founded to provide the one billion smokers around the world with a satisfying alternative to smoking combustible cigarettes. Smoking is the leading cause of preventable death worldwide. JUUL Labs products are designed to help smokers convert from one product to another. For more information, please visit www.juul.ca.
Source : Juul Labs / The lizard
