Remember the famous slogan " Le Petit Vapoteur selects only the best “, Well this also seems to apply to the economic and expansionist approach of the constantly developing company. 10 years after entering this new market, the Norman group continues to impress in the way it operates.
THE LITTLE VAPOTEUR, A MACHINE OF WAR!
In order to hope to compete " The Little Vapoteur“, It will be necessary to have a serious stature of challenger! In any case, this is what our colleagues from the “challenges” site seem to make us understand in a recent article highlighting the Norman pin-up company. The vaping specialist experienced record growth of 2020% in 30, driven mainly by online sales to reach 83 million euros in turnover. With more than one and a half million customers and up to 10 daily orders, the company is already targeting 000 million euros in turnover in 110.
Today, the activity of Small Vapoteur mainly concentrates on the profession of distributor. 85% of sales are made via the website and the remaining 15% represent the distribution of the brand's stores. To establish its development, The Little Vapoteur invested 3 million euros in a new 3 m² warehouse in order to double its storage capacity.
In addition to its essential presence on the internet, the company has opened, since 2015, no less than 26 stores in France and plans ten new openings this year. Gaining visibility and allowing customers to obtain advice from experts in the store is undoubtedly one of the keys to the brand's success. This approach, which places customer satisfaction at the heart of the strategy, has made it possible to strengthen the brand's image with a demanding community.
Strong backs, a desire to renew oneself every day, a need for visibility and communication, The Little Vapoteur is a company that thrives in a world of vaping that has not yet fully adapted to the economic reality and the functioning of a booming industry.
