Economic crisis, health crisis, if many sectors are currently in difficulty, this does not seem to be the case for the e-cigarette sector. A recent study Xerfi entitled " The outlook for the electronic cigarette market on the horizon 2023 “Brings good news for the future of vaping in France.
AN OPTIMISTIC VISION OF THE MARKET FOR 2023
Offensive by tobacconists and the tobacco industry, regulatory threats and market growth prospects, in his study entitled " The outlook for the electronic cigarette market on the horizon 2023", Xerfi gives a vision and a rather optimistic forecast scenario of vaping for the coming years.
An annual growth that could reach 5% to 10%. 1,3 billion euros by 2023.
In his presentation of the study, Xerfi states “ The number of vapers has never been greater in France. And it is certainly not the prospect of a € 10 pack of cigarettes by the end of the year that will call into question such enthusiasm. To take advantage of the good prospects for conversion to e-cigs, the tobacco giants are on the lookout, focusing above all on the ease of use of their pods.
Downstream, specialist brands (J Well, Vapostore, Clopinette, etc.) are continuing extending their network, while tobacconists are always more numerous to expand their offer dedicated to vaping. A increased competition which intervenes in a context of regulatory uncertainty: excise duties on tobacco in Europe may well be extended to vaping products in 2021. »
To learn more on the subject or to purchase the report " The outlook for the electronic cigarette market on the horizon 2023 »Go to the Xerfi official website.
