France is the third largest vaping market in the world after the United States and the United Kingdom, with 3,8 million followers, according to Japan Tobacco International (JTI). The tobacco industry has understood the interest of this flourishing market and a real race for market share is underway!
IMPERIAL TOBACCO SEE THE PLACE OF LEADER WITH HIS BLU!
The tobacco companies have all put their research and development department to work to enrich the offer of alternatives to traditional tobacco. At this stage, two products exist, the e-cigarette, with its pre-filled refills or a reservoir to be filled and the one that allows you to inhale real tobacco vapor. The idea is for the latter to avoid the combustion of paper considered carcinogenic.
In France, this second system has not really taken off. Nevertheless, in total, the research firm Xerfi predicts a 43% jump in the French vaping market from 350 million euros in 2017 to 500 million euros in 2020. Chez British American Tobacco , we expect in 2018 to " very strong impact of rising cigarette prices on the sale of alternative products ».
For Imperial tobacco (Seita), « vaping represents a tremendous economic opportunity. ». The tobacco company, which will have invested 800 million euros in the category at the end of 2018, is aiming for a leading position in France with its e-cigarette myblu.
Japan tobacco international (JTI), he invested 500 million euros in 2018 in alternative products to traditional tobacco. This effort will reach 1 billion euros by 2020. Its objective is to consolidate the existing ranges and develop new products. JTI claims the largest share of the vaping market in France (32%) with its Logic electronic cigarette.
Initially very hostile to electronic cigarettes, tobacconists have ended up seizing this new opportunity, so that they now benefit from 40% of purchases on par with the 2.500 specialized shops. The rest of the business is done through the Internet. Ultimately, the 24.500 tobacconists, favored by a presence throughout the territory, should still gain ground.
Source : Lesechos.fr/
