FEELM Addresses Three Major Challenges for Sustainable Development of Industry
Dubai, United Arab Emirates—June 12-14 : During the Global Vape Forum in Dubai, REX Zhang, Director of Strategy at SMOORE and Deputy President of FEELM, presented FEELM's solutions for sustainable development of the vaping industry.
Faced with a strengthening of global regulations, three major challenges are emerging for the sector: compliance, protection of young people and protection of the environment. Countries like the UK and France are considering bans on disposable products, putting the industry at a critical crossroads.
REX Zhang stressed that stricter regulations benefit the development of the industry. However, strong law enforcement is essential to prevent the circulation of illegal products. At the same time, the protection of young people and the environment requires technological innovations and products that comply with legal standards. Collaboration between brands, retailers and regulators is crucial to achieving sustainable development.
Building compliance capabilities is a long-term project. As a publicly traded company, SMOORE consistently complies with legal and regulatory standards, and enhances its compliance capabilities through increased investments in R&D. In 2023, SMOORE invested 1,48 billion in R&D, representing 13,3% of its annual turnover.
Currently, SMOORE has helped many customers obtain PMTA approval from FDA, making it the manufacturer with the largest number of ENDS products approved by PMTA during the review period. Following its "customer first" business philosophy, SMOORE's flagship atomization technology brand FEELM has introduced a series of solutions suitable for different global markets.
REX Zhang observes that global consumers are becoming more and more sophisticated, with increasingly diverse demands. To meet the urgent demand for eco-friendly products in Europe, FEELM launched the next generation pod solution, FEELM PRO, to the TPD market, which is environmentally friendly. This effectively addresses the current problem of “single-use” disposable products. This product is also easier to assemble than similar products, delivers instant potency upon startup, and greatly enhances the flavor experience, delivering a smooth, rich taste.
In addition, through technological innovation and the use of environmentally friendly materials, FEELM has rapidly improved the efficiency of atomization and batteries, significantly improving the vaping experience while reducing the raw materials required for production .
In non-TPD markets, FEELM has also developed a series of new solutions, including the world's first 30 puff disposable with four-sided surround screen and ultra-high resolution Galaxy Display Quattro Mesh, the first multi-functional modular design world's first 000 puff Off Charge solution, and the world's first 18 puff ceramic dual power solution FEELM Turbo Duo. These solutions have achieved technological breakthroughs in areas such as screen, playability, breaking power and puff count, bringing a new vaping experience to consumers.
Furthermore, to better protect young people, FEELM has developed more than 8 child lock solutions to meet the regulatory needs of different markets.
“The continuous launch of new solutions is the result of our long-term investment in technology R&D,” said REX Zhang. " This is just the beginning. We are confident in our ability to focus on innovation in atomization technology and continually introduce sustainable and compliant vape solutions to meet growing consumer demands for excellence and environmental sustainability. »
