This is a surprising new upheaval in the French vape sector! The famous brand Bordo2 which has been offering "potions" since 2011 has just been sold to Terroir and Steam. The historical brand from Bordeaux had however been able to convince on the e-liquid market by its strength of creativity and originality. A page turns and a new story begins!
BORDO2, A TOTAL TAKEOVER BY TEVAP!
This is a real surprise for many vapers who have been in contact with the small world of electronic cigarettes for several years. The famous brand of e-liquids BordO2 founded by Olivier Medina had succeeded in the bet of surprising French and foreign vapers for a long time, seeming today in difficulty it is finally taken over by another liquidator: Terroir and Steam.
Founded in 2015, Tevap is a manufacturer of e-liquids based in Agen and which originally developed a range of tobacco, with the taste of the terroir of the Garonne. With the acquisition of BordO2, Terroir et Vapeur imagines a real broadening of its horizons this year.
« In 2021, we had the opportunity to take over the entire production of the BORDO2 brand. It represents for us, a historic brand on the e-liquid market, as it has been able to build its notoriety by its strength of creativity and originality. Based on a relationship of exchange and sharing, this pre-existing union around visions that are as different as they are complementary, has allowed us to move forward and expand our possibilities together.
Today, we are pleased to announce that we have chosen to acquire this BORDO2 brand. We know that this represents an important step in our development. We are aware of our differences, which oppose our authenticity and our classicism to the extravagance and eccentricity of BORDO2. However, we are convinced that these differences will allow us to increase opportunities for our future development.
This decision has been thought about for a long time, as we put our energy, our means and our know-how to never deviate from our sense of quality and control. We are therefore determined to make this acquisition a success. We will make every effort to continue to offer you quality products, relying on our know-how and our experience, testified by our AFNOR XP D-90 300 certification, while jointly integrating the inventiveness specific to the universe. by BORDO2. We are committed to maintaining our commitments and values to our customers and partners.
We look forward to sharing this new story together and thank you for your confidence in our brands and products."
On his side Olivier Medina specifies that he will keep an eye on the sequence of events with a position as a marketing consultant within Terroir and Steam.
On our side, we wish Terroir et Vapeur all the success possible following this great acquisition!
