At the end of 2016 in the United Kingdom, the New Nicotine Alliance joined forces with the NCSCT to produce “ The Switch“, A series of videos presenting the transition from tobacco to e-cigarettes for several former smokers.
THE SWITCH: WHEN 7 ANCIENT SMOKERS EXPLAIN HOW AND WHY THEY HAVE PASSED AT THE VAPE
We talk so much about the gateway effect of the e-cigarette to tobacco that some people tend to forget that there is an effect that works in the other direction. Their names are Paul, Lorien, Sarah, Glenn, John, Catherine, Thomas… And they all participated in the project " The Switch To share their experience during a transition from tobacco to e-cigarettes. Under what conditions did they go vaping? Why ? How? 'Or' What ? They explain everything in a series of videos broadcast on the NCSCT Youtube channel.
THE SWITCH: A BEAUTIFUL PROJECT THAT CHANGES THE VISION OF THE E-CIGARETTE
It is not easy to remove the “tobacco product” label from the e-cigarette, but this series of videos could change things by reminding us that “ vape is not smoking And that there may be a bridging effect from tobacco to e-cigarettes. If for the moment, “only” 9 videos are available, we hope that “The Switch” will continue to grow by interviewing a large number of vapers.
Find all the videos of the "The Switch" project on the Youtube channel of NCST.
