1. A strategic launch serving small businesses
On July 10, 2025, in Washington, DC, Truth Initiative—a U.S. nonprofit organization dedicated to tobacco control—announced the launch of EX Program Go. This digital program, developed in collaboration with the Mayo Clinic, capitalizes on more than 15 years of experience in digital smoking cessation.
An offshoot of the EX Enterprise program, this solution is specifically aimed at small and medium-sized businesses (SMEs), which often lack internal healthcare facilities. It offers them a comprehensive, ready-to-use tool to support their employees in overcoming nicotine addiction.
Funded by Truth Initiative through philanthropic resources and health partnerships, EX Program Go benefits from the expertise of Dr. Amanda Graham (Chief Health Officer) and an interdisciplinary team of researchers in behavioral medicine and digital health.
2. An offer tailored to the realities of SMEs
EX Program Go is aimed at companies with fewer than 2 employees, with:
- 15 user licenses (not free, included in the annual price)
- A secure HR dashboard, with real-time KPIs (engagement, frequency of use, completion rate, monitoring of exchanges with coaches)
- A multilingual platform (English, Spanish)
- Fixed pricing: $6 per year
The program rolls out in less than two weeks, with initial coaching, technical support and personalized communication tools to encourage employee buy-in.
3. A clear economic equation: health gains, financial gains
According to the Truth Initiative, each enrolled employee saves an average of $1 annually in avoided medical costs and increased productivity. These results include reductions in absenteeism, improved mental well-being, and fewer unproductive breaks related to smoking.
The cost-benefit analysis confirms a return on investment (ROI) of 4,75: for every dollar invested, the company saves nearly five. A decisive argument for structures where every human resource counts.
4. A proven clinical and behavioral approach
EX Program Go is based on solid scientific foundations. It offers:
- A personalized quitting plan, developed based on the smoker's profile
- Access to certified coaches via live chat
- An online peer support community
- Behavioral alerts and motivational notifications
- A home delivery of nicotine replacement therapy, under Mayo Clinic protocol
Everything is hosted on an ergonomic application, linked to the HR dashboard for comprehensive monitoring, respecting confidentiality.
5. A tense American health context
With more than 49 million adults using nicotine, the United States faces a paradox: persistent use, while public cessation efforts are eroding. Fewer campaigns, fewer subsidies, and saturated helplines.
EX Program Go offers a pragmatic solution for SMEs struggling to offer internal alternatives to their employees. The program fills a gap by providing accessibility, structure, and evidence-based support.
6. A social lever for more equitable professional environments
Beyond its impact on individual health, EX Program Go acts as a catalyst for social justice. It provides employees who are excluded from traditional healthcare systems with access to a modern and effective cessation solution.
In small organizations, it fosters a more inclusive corporate culture, where health becomes a shared goal. The group effect is at play: the commitment of leaders encourages employee engagement. In this respect, EX Program Go embodies a virtuous model of public health integrated into the company.
7. An agile and interoperable technological tool
Designed to interface with existing HR systems, EX Program Go leverages the latest innovations in AI and e-health. HR dashboards display aggregated and anonymized data, facilitating decision-making and overall program management.
The regularly updated mobile app reflects advances in behavioral neuroscience and adaptive motivation. It provides a daily anchor for users, combining flexibility of use with clinical rigor.
A disruptive strategy in corporate health
EX Program Go combines three contemporary imperatives: accessibility, efficiency, and fairness. It offers SMEs a direct response to nicotine addiction while strengthening their social and health commitment.
At a time when health inequalities are increasing and employee mental health is becoming a central issue, this solution demonstrates that a well-thought-out digital approach can produce tangible, human, and economic benefits. EX Program Go is not a wellness gadget, but a structuring tool, at the intersection of precision medicine, prevention, and HR strategy.
