After a recent investigation by the Australian authorities, the European Commission decides to examine the recent associations between the 1 formula stables and the tobacco companies. Countrisides " Winnow Mission " and " A Better Tomorrow Are clearly targeted.
ASSOCIATIONS THAT NEED AN EXTENSIVE EXAMINATION!
Winnow Mission et A Better Tomorrow are they legal campaigns? This is the question that the European Commission will be looking at in the coming weeks. Behind the initiatives of Philip Morris et British American Tobacco, the specter of disguised tobacco advertising is visible.
If Philip Morris communicated about Mission Winnow, aiming to innovate through science, explaining that “ this campaign is no different and complies with all applicable laws, including those relating to the advertising and promotion of tobacco products. The campaign does not advertise or promote branded products ", British American Tobacco has not yet communicated on this subject, basing its initiative on" on advanced technology and innovation ».
Directive 2003/33 / EC regulates tobacco advertising in member countries of the European Union. This directive was extended in 2014 to electric cigarettes and other reduced risk products. « Recently, the Commission was informed of these recent initiatives [Mission Winnow & A Better Tomorrow] from the tobacco industry. They will require further consideration », Explains a spokesperson for the European Union to FormulaSpy.
After to have left the F1 through the small 2006 end gate, tobacco seems to be making a comeback. Philip Morris is the only tobacco company that has remained in F1, along with Scuderia Ferrari. The departure of the tobacco companies did not have a major impact on the teams' budgets. The comeback could give a boost to teams desperately seeking partners. The McLaren case, without a title sponsor since 2013, has managed to find a partner who made the best of BAR and then Honda.
If the European Commission gives a favorable opinion to the Philip Morris and BAT initiatives, this could make the different tobacco companies think and encourage their return to the F1 teams.
Source : Franceracing.fr
