The Lyon-based company Webstorm, editor of the e-commerce site kumulusvape.fr wishes to differentiate itself from its competitors by offering its own e-liquid card for e-cigarettes.
A TURNOVER IN TURNOVER!
Until now, the material sold by kumulusvape.fr was bought in China and the liquids acquired on catalog from a Parisian laboratory. But the associates Rémi Baert et Astrid Menut wanted to go further. In May, they hired an aromatist who internally formulates new liquids from flavors purchased in Grasse and in the United States. " Today, it is our added value, which brings us notoriety and a more comfortable margin "Explains Rémi Baert.
The company has just lifted 250.000 euros from private investors Lyon. This money allowed him to recruit and buy stock. Because the site is a success. The turnover, which was from 1,5 million euros for 2016, should reach 2,5 at 3 million according to the projections of the partners. The team is now composed of 15 people and recruitments are expected to take place by the end of the year.
ANOTHER LIFT OF FUNDS FOR 2018
« We are still planning an acceleration of development from 2018 Says Baert, who is considering a new round of fundraising next year, located between 600.000 and 1 million euros. A real gap will then be crossed by Webstorm in terms of production. Because if the manufacture of e-liquids home is currently outsourced to the Paris laboratory that usually provides the company in standard liquids, the partners expect, with this money, to create their own laboratory.
« In the long term, we will be able to sell our own products to our current supplier and reach new markets through it, especially in BtoB, with specialized traders. Concludes Rémi Baert.
