It was all the rage for the past two years. 1.200 stores had opened in 2013, twice as many in 2014, but in recent months, it is the disillusion. The shops are closing one after the other.
After continuous growth in the last two years, the e-cigarette business is taking a turn for the worse. 1.200 stores opened in 2013, twice as many last year. But today many are closing their shops. And end 2015, there should be less 2.000 signs on the French territory.
In question: the number of vapers which is stagnating - some stop definitively - but more than anything, the average basket of the vapoteur which decreases. Today the average basket of an e-cigarette user is 25 euros per month. Derisory when we know that a year ago, it was around 100 euros. But since then, consumers no longer need to buy electronic cigarettes, they are equipped.
The number of followers is now stagnating around 2 million in France. In short, margins are crumbling, sales are collapsing and the eldorado of vaping is going up in smoke for all those who thought they could make easy money and who had transformed their phone or ready-to-wear store. This is the observation of Didier Bourriez, General Manager of Cigusto which has 40 stores in France: “It is the end of the era of wild openings. The turnover fell by 30%. The opportunists don't interest them anymore. "
15% of vapers finally stop after a few months. But three-quarters are what are called vapor-smokers, that is, they smoke traditional cigarettes and electronic cigarettes. A population that buys everything at the local tobacco shop.
If you want to have a little more detailed information on the situation of e-cigarette shops during 2014, go to this article from My-cigarette.
Source : Rtl.fr
