It's historic for the group. Tobacco-free children ! Switzerland was one of the last countries in Europe not to ban tobacco advertising aimed at young people. This delay will be filled thanks to a popular vote and a small “YES” which took place on Sunday February 13.
57% SAY "YES" TO THE BAN ON TOBACCO ADVERTISING
» It's historic! We won ! Switzerland finally protects young people from tobacco advertising! The Swiss people have spoken out in favor of the #childrenwithouttobacco initiative. Congratulations and a big thank you to all those who have committed to this YES "
On February 13, the Swiss population was able to vote on a citizens' initiative concerning tobacco advertising. Adopted with nearly 57% of the vote, this popular initiative will not be translated into law until next year, but in this country which remains "homeland of tobacco multinationals", the associations will ensure that the provisions of their text do not go up in smoke.
It's historic! We won ! 🎉 Switzerland finally protects young people from tobacco advertising! The Swiss people expressed their support for the initiative #kidswithouttobacco. Congratulations and a big thank you to all those who have committed to this YES ❤️ pic.twitter.com/gLp7Ke1lrl
- Children without tobacco YES (@childrenwithouttobacco) February 13, 2022
And as much to say that the result is received differently according to the protagonists. " We are extremely happy. The people have nevertheless understood that health is more important than economic interests« , said Stephanie de Borba, of The League Against Cancer.
For his part, a spokesperson for Philip Morris International told AFP: Individual freedom is on a slippery slope“. Finally, some elected officials denounce the hygienist and well-meaning tendency of society. " Today we talk about cigarettes, (tomorrow) it will be alcohol, meat » says Philip Bauer, member of the Council of States and deputy of the Liberal-Radical party, who also criticizes a « dictatorship of political correctness"
What about the impact of this ban on the vaping industry and on electronic cigarette advertising in Switzerland?..
