Ku United Kingdom, chimphona Fodya wa ku America wa ku America (BAT) sikufuna kusiyidwa ndi omwe akupikisana nawo JUUL ndi IQOS. Poganizira izi, kampani ya fodya ikhazikitsa m'badwo watsopano wa e-fodya: The Pitani ku ISwitch.
KAFUFUKO WA 2,5 BILIYONI WOPHUNZITSA NTCHITO YA ISWITCH VYPE!
Fodya waku Britain waku America (BAT) motero adzakhazikitsa ndudu yatsopano ya e-fodya ku United Kingdom yomwe imapereka chikonga bwino kwambiri. Chifukwa chake ndi kubetcha kwatsopano komwe chimphona cha fodya chikuyambitsa kuti akope osuta kuzinthu zina monga ndudu ya e-fodya potsatira malamulo okhwima okhudza kusuta.
Chifukwa chake BAT ikuyambitsa chida chatsopanochi chotchedwa Pitani ku iSwitch omwe adzakumana ndi mpikisano kuchokera IQOS a Philip Morris International Inc, komanso Juul, wobwera kumene ku gawoli lomwe lidayamba kugulitsa kwambiri ku UK miyezi isanu yapitayo.
Vype ISwitch idabadwa kuchokera ku kampeni yofufuza ya $ 2,5 biliyoni yopangidwa ndi BAT paza njira zina zosiya kusuta. Monga momwe dzinalo likusonyezera, kampaniyo ikuyembekeza kuti iSwitch idzakopa osuta ambiri kuti awakakamize kuti asinthe nthunzi. .
« Palinso osuta ena ambiri omwe sanapezebe njira yokhutiritsa", adatero Elly Criticou, mkulu wa gawo la e-fodya ku BAT, m'mawu atolankhani.
Vype iSwitch ibwera mumtundu wanthawi zonse wamtengo wozungulira £30 (€33) ndi mtundu wapamwamba kwambiri, Maxx, wamtengo wozungulira £50 (€55).
Zida zonsezi zilipo kale m'masitolo asanu omwe BAT imagwira ntchito pansi pa chizindikiro cha VIP ku London, ndi Vype ISwitch ikuyembekezeka kupezeka kwambiri kumayambiriro kwa chaka chamawa. Ma Pods amagulitsidwa m'mapaketi awiri pamtengo wa £9 (€10).
Malinga ndi chidziwitso choyamba, iSwitch imalola wogwiritsa ntchito kupeza mpweya wambiri. M'malo mogwiritsa ntchito njira yachikhalidwe kuti isungunuke e-madzimadzi, chipangizo chatsopanochi chingakhale choyamba pamsika kugwiritsa ntchito chowotcha chachitsulo chosapanga dzimbiri. Malinga ndi British American Fodya, iperekanso kugunda kwakukulu.
