The cigalilike brand « Blu »iyo ine mukurumbira mukuru muUnited States, iri kuronga kukunda France neItaly nemushandirapamwe unoshamisa wekushambadzira.
« Iwe chete & blu« ndiro dingindira rekushambadzira kwepasi rose kwe Blu. Iine chinangwa chekubatanidza chinzvimbo chayo muchikamu chefodya yemagetsi muUnited States neUnited Kingdom uye kutsigira kutanga kwayo France neItaly ,Blu akabatana neLondon advertising agency "The Corner". Kugadzirwa kwekushambadzira kwakatungamirwa nemutungamiriri wevhidhiyo Roman Gavras uye mutori wemifananidzo Rick Guest. Padivi paJust You & blu, mhando iri kuwedzera kuvepo kwayo kune dzimwe nyika nekuvhurwa kwezvitoro zvayo zvepamhepo.