Iinyanga ngoku, sibona abavelisi be-e-liquid befika kwimarike yevape, bengasathandabuzi ukusebenzisa igama leebrendi okanye iimveliso ezidumileyo kwishishini lokutya kwezolimo ngendlela engathanga ngqo (Nutella, Chupa Chups, Tic- tock, Harlequin). …). Ewe, oku akunakuhlala ngonaphakade kwaye ii-giants confectionery azithathi ngobubele ekusebenziseni iimpawu zabo zorhwebo ngaphandle kwemvume.
EMVA kwe-LUTTI NE-FERRERO, I-CHUPA CHUPS IQALISA UMTHETHO WE-MTHETHO
Emva kweFerrero, kunjalo U-Perfetti Van Melle (Chupa Chups) othatha amanyathelo asemthethweni ngokuchasene nomenzi we-e-liquid (i-Choops Liquids) okhuphe imifanekiso kunye neleyibhile ye-lollipop brand eyaziwayo.
« Sithathe amanyathelo asemthethweni ukukhusela uphawu lwethu lweChupa Chups ekusetyenzisweni okungagunyaziswanga nokungafanelekanga. ».
Rhoqo kule meko, abavelisi baseTaliyane bePerfetti Van Melle abavelisa kwaye bathengise iisothers ezidumileyo " IiLollipops » akalibazisi. Ixesha nje lokunxibelelana ngokuqala kweenkqubo ezisemthethweni ngokuchasene nomenzi kunye nomthengisi " Choops Ulwelo »kwaye bonke abathengisi bolwelo oludumileyo lwe-e-liquid bafumana umyalezo obalumkisayo ngokukopa kophawu olukhuselweyo.
Esi sigqibo sikaPerfetti Van Melle ayisosokuqala malunga neshishini levape, kungekudala uFerrero wayesele eqalise inkqubo yokukhusela iimveliso zayo. Nutella et I-Tic Tac.
Ngaphandle kweenkqubo zomthetho, "i-vice" yabanye abavelisi be-e-liquid ibonakala ngathi ayiyeki kuba uninzi lwee-e-liquids kwimarike zilinganisa iimveliso ezaziwayo kwishishini lokutya. Kodwa la matyala amisela umzekelo onokuthi ujike uninzi lwamajelo eendaba kumzi mveliso womphunga. Ukunqanda uxanduva, abathengisi kunye nabasasazi kufuneka bagqibe ukuba bangathengisi okanye basasaze naziphi na iimveliso ezinjalo ezikopa ngokuphandle amanqaku akhuselweyo.
UMTHETHO WASEFRENSI UYOHLELA UKUBUHLUNGU KUNYE NOKWENZA
Kwaye le ntengiso intsha, ezisebenzisa gwenxa iibrendi ezikhuselweyo, ayinaziphumo. Ngomthetho wesiFrentshi, wohlwaywa ngokuvalelwa iminyaka emi-3 kunye nesohlwayo se-euro ezingama-300 kuye nawuphi na umntu. :
– ukubamba ngaphandle kwesizathu esibambekayo, ukungenisa elizweni okanye ukuthumela ngaphandle iimpahla ezinikezelwe phantsi kophawu lokwaphulwa komthetho
- ukunika intengiso okanye ukuthengisa iimpahla ezibekwe phantsi kophawu lokwaphulwa komthetho; ukuvelisa kwakhona, ukulinganisa, ukusebenzisa, ukuncamathelisa, ukucima, ukulungisa uphawu, uphawu oludityanisiweyo okanye uphawu lwesiqinisekiso esihlanganyelweyo ngokwaphula amalungelo anikwe lubhaliso kunye nezithintelo ezivela ngenxa yoko.
imvelaphi : Sigmamagazine
