Icuba, i-e-cigarettes, icuba elishushu… Kumazwe ase-Asia, uninzi alusenakwahluli ngokwenyani phakathi kwezi mveliso. Isitudiyo soyilo saseJapan nendo ibhengeza ukuba yenze uhlobo lwesithathu lwecuba oluza kusebenza njengenye indlela yecuba le-e-cigarette yesintu: “ En » okuthetha ukuthi “Idangatye” ngesiJapan.
“KUPHAKATHI”? INKQUBO EBONAKALA NGOKUGQITHISILEYO NJENGE "PLOOM"
Ngokuqinisekileyo uyakhumbula qhuma, inkqubo edumileyo ye icuba elishushu njenge "Nespresso" yasungulwa yiJapan Tobacco? Kufuneka kukholwe ukuba oku kusilela kwezorhwebo kwanika izimvo kwabanye abavelisi kuba isitudiyo soyilo saseJapan nendo usanda kukhupha imveliso eya kuba “yenye indlela” yokwenyani kwicuba kunye ne-e-cigarettes: “ En » (kanji ethetha “idangatye”).
Ngokutsho kwe-brand, kuya kuba yinto efanelekileyo: "En" i-compact, izibane ezine-lighter, zinencasa yecuba, ayifuni ukutshajwa kwaye idinga amandla amancinci kakhulu. nendo ide iye kuthi ga ekuqinisekiseni ukuba ivelisa " umsi omncinci, akukho luthuthu, akukho tela, njenge-e-cigarettes".
Kodwa akumangalisi, sizifumana siphambili kwi-classical classic nangona inkqubo yecuba eshushu. Ngokwenene, "En" inika i-capsule emxinwa equkethe amagqabi ecuba. Abasebenzisi banokulayita incam yesixhobo besebenzisa isilayidi ukuqalisa ukutshaya. I-capsule iye yothulwa ngokucofa iqhosha kwakhona.
Kunzima ukuthetha ngenye indlela ye-e-cigarette ngale nkqubo ekhanyiswa kusetyenziswa i-lighter ... "I-En" ayibonakali ingaphezu kwemveliso ethatha indawo ye "Ploom" evela eJapan Tobacco.
