Phakathi kweengxabano kunye nempumelelo, kwiinyanga ezimbalwa i-e-cigarette ethi "Juul" ibe yinto yokwenene yentlalontle e-United States. Kwiminyaka emithathu, inkampani encinci exabisa i-15 yeebhiliyoni zeedola ikwazile ukubamba i-70% ye-e-cigarette market ngaphesheya kwe-Atlantic. Izixhobo zayo kuyilo lweqhosha le-USB ziyafumaneka ukusukela namhlanje eGreat Britain.
UJUUL UZA E-UNITED KINGDOM!
Emva kokoyisa iUnited States, uphawu lufika eYurophu. I-Juul Labs, umenzi wecuba ze-elektroniki, ufezekise umsebenzi wokubamba phantse i-70% yeemarike zase-US kwisithuba seminyaka emithathu. Imfihlelo yempumelelo yayo? Isixhobo esikwimo yesitshixo se-USB esinokutshajwa kwakhona ngolwelo olusekelwe kwinikotini. Ulutsha lwaseMelika lungabalandeli. Bazenzela ifilimu betshaya - ngaphezu koko, ngoku sithi "juuler" - kwaye babelane ngeevidiyo kwi-Instagram. Isiganeko sokwenyani esiza e-UK!
Yasekwa ngabafundi ababini abaphumelele kwiYunivesithi yaseStanford, ephakathi kweSilicon Valley, inkampani ngoku ifuna ukunyusa i-$ 1,2 yezigidigidi ngenjongo yokwandisa kumazwe ngamazwe. Ekuqaleni kukaJulayi, wabanga ukuba sele ekwazile ukunyusa phantse i-650 yezigidi zeedola. Ukuba iyaphumelela ukugqiba ukunyusa ingxowa-mali yayo, ixabiso layo liya kufikelela kwi-15 yeebhiliyoni zeedola ngokutsho Wall Street Journal.
Abatyalomali babona uJuul njengotyalo-mali oluluqilima, olunikwe ukuzithemba ngokukhula okubonakalayo kwenkampani ephumelele ingeniso ye-245 yezigidi zeedola ngo-2017, ukwanda okungaphezulu kwe-300% ngonyaka omnye, ityhila imidiya ye-intanethi. Axios. Le yokugqibela ichaza ukuba inokufikelela kwi-940 yezigidi zeedola kwi-2018. Ngokuthengiswa kwe-cigarettes yayo ye-elektroniki kwi-35 yeedola kwaye, ngaphezu kwayo yonke into, ukuthengiswa kwe-refills yayo kuhlawuliswe kwi-dollar ye-16, uJuul ufikelela kumda we-70%, ibonisa. - yena. Ukongeza, ngokohlalutyo lweqela lezemali laseMelika i-Wells Fargo, intengiso yeedola yenkampani inyuke nge-783% phakathi kukaJuni 2017 kunye no-2018.
IMAKETHI ENOKWANISWA OKUMANGALISEKILEYO!
Ukufika e-UK, uJuul ujongana nentengiso ye-e-cigarette eyandayo. Kunyaka ophelileyo ifike kwi-1,72 yeebhiliyoni zeedola, inyuke nge-33% ukusuka kwi-2016, ithi i-Euromonitor International yophando lomphandi wophando lweemarike.
Icuba elikhulu lase-UK kunye neqela le-e-cigarette, i-British American Tobacco, ikhokele kurhwebo nge-14% yesabelo semarike phakathi kwe-Ten Motives kunye ne-Vype brand. Ngelixa okhuphisana nabo iJapan Tobacco (kunye ne-Logic brand) kunye ne-Imperial Brands (kunye ne-e-cigarettes "ye-Blu") imele i-6 kunye ne-3% ngokulandelanayo. UJuul uya kuthengisa izixhobo zakhe zokuqala eNgilani naseScotland malunga neeponti ezingama-30, okanye phantse i-euro ezingama-34. Oku kunexabiso eliphantsi kakhulu kunexabiso lokuthengisa leekiti ngaphesheya kweAtlantiki apho zithengwa phantse ngama-50 eedola (malunga nama-43 eeuro).
