EUnited Kingdom, isigebenga I-British American Tobacco (BAT) ayifuni ukushiywa ngasemva ngabakhuphisana nabo iJUUL kunye ne-IQOS. Unale nto engqondweni, inkampani yecuba iza kuphehlelela isizukulwana esitsha se-e-cigarette: The Viype ISwitch.
UPHANDO lwe-2,5 BILLION EDOLA UKUPHUHLISA I-VYPE ISWITCH!
Icuba laseBritani laseMelika (BAT) ke ngoko iya kusungula i-e-cigarette entsha e-United Kingdom ehambisa inikotini ngempumelelo ngakumbi. Ngoko ke ukubheja okutsha ukuba isigebenga secuba siqalisa ngenjongo yokutsala abantu abatshayayo kwiindlela ezizezinye ezifana ne-e-cigarettes kwimeko yemimiselo engqongqo yokutshaya.
I-BAT ke ngoko isungula le mveliso intsha ebizwa ngokuba Vype iSwitch eya kufuneka ijongane nokhuphiswano IQOS kaPhilip Morris International Inc, kunye ne Juul, Umtsha weshishini owaqala ukuthengisa umthengisi wakhe ongcono kakhulu e-UK kwiinyanga ezintlanu ezidlulileyo.
I-Vype ISwitch sisiphumo sephulo lophando le-BAT le-2,5 yeebhiliyoni zeedola kwezinye iindawo zokutshaya. Njengoko igama libonisa, inkampani inethemba lokuba i-iSwitch iya kutsala abantu abatshayayo ukubakhuthaza ukuba batshintshele kwi-vaping. .
« Kukho abaninzi abatshayayo abangekayifumani enye indlela eyanelisayo" , watsho Elly Criticou, umlawuli wecandelo le-e-cigarette kwi-BAT, kwi-press release.
I-Vype iSwitch iya kunikwa kwinguqulo esemgangathweni exabisa malunga ne-£ 30 (€ 33) kunye ne-high-end version, i-Maxx, ixabisa malunga ne-£ 50 (€ 55).
Zombini izixhobo sele zifumaneka kwiivenkile ezintlanu ukuba BAT isebenza phantsi VIP brand eLondon, kunye Vype ISwitch kulindeleke ukuba ifumaneke ngokubanzi ekuqaleni konyaka ozayo. Iipods zithengiswa ngeepakethe ezimbini malunga ne-£ 9 (€ 10).
Ngokolwazi lwangaphambili, i-iSwitch ivumela umsebenzisi ukuba afumane umphunga omninzi. Esikhundleni sokusebenzisa ukuxhathisa okuqhelekileyo ukufunxa i-e-liquid, esi sixhobo sitsha siya kuba sesokuqala kwimarike ukusebenzisa i-blade yokufudumeza yensimbi engenasici. NgokweTobacco yaseBritane yaseMelika oku kuya kunika "ukubetha" okukhulu.
