UPhilip Morris uza kutyala imali engaphezulu kwezigidi ezingama-30 zeefranc kumzi-mveliso wakhe waseNeuchâtel eSwitzerland. Inkampani yecuba yaseMerika iceba ukufakela imizila emibini emitsha yokuvelisa i-IQOS yayo.
UTYALO-MALI UKUZA KUKHULISA IMAKETHI YASWISS.
Imigca emitsha iya kuvelisa iintonga zecuba ikakhulu kwimarike yaseSwitzerland, uPhilip Morris (PMI) uthe kwingxelo ngoLwesihlanu. I-PMI sele isenza iiyunithi zecuba ezishushu kumzi-mveliso wayo omtsha e-Italiya nakwinqanaba elincinane kwiziko lophuhliso lwemizi-mveliso eNeuchâtel. Ukongeza, ibhendi yazisa utyalo-mali lwakutsha nje kumzi-mveliso omtsha eJamani kunye nokuguqulwa kweefektri zawo zecuba eGrisi, eRomania naseRashiya.
Ukusukela ngo-2008, i-PMI ityale imali engaphezulu kwe-3 yeebhiliyoni zeedola (i-2,85 yeebhiliyoni zeedola) kuphando, uphuhliso kunye novavanyo lwezenzululwazi lweemveliso ezingenamsi. Ilizwe lamazwe ngamazwe liqeshe abantu abangaphezu kwe-1500 bebonke eNeuchâtel. Isixhobo esaphuhliswa nguPhilip Morris, i-IQOS, isifinyezo sokuyeka ukutshaya okuqhelekileyo, sijolise ekutshintsheni ukusetyenziswa kwecuba ngeemveliso ezingenabungozi kangako kwimpilo, umba obalulekileyo kwishishini lecuba.
imvelaphi : Ats/Nxp / Tdg.ch
