Movies that show scenes of tobacco use have inspired millions of young people to smoke. In a report published Monday morning in Geneva, the WHO calls on governments to clearly report these productions.
Several countries have already taken action. China has ordered not to shoot scenes where smoke is shown in a "excessive". India has established new rules for these images and the display of trademarks in films but also television programs, according to the third report of the World Health Organization (WHO) on this issue since 2009.
«But more must and can be done", Estimated in front of the press an official of the organization. In addition to a warning in the films to encourage young people not to watch them, the WHO asks for assurance in the film's credits that the producers do not receive anything in exchange for the broadcast of smoke scenes.
Rising recently in the United States
She also wants the end of the display of tobacco brands in the cinema and strong anti-smoking messages before such productions. From 2010 to 2013, these films received 2,17 billion dollars of public fundingalmost half of the total of this type of support.
In the United States, smoke on screens is the cause of 37% new teen tobacco users, conclude several studies. According to an American evaluation, 6 millions of young Americans started smoking in 2014 because of this element. Of these, 2 million are expected to die of diseases related to tobacco.
More than 40% of American films included smoke scenes in the same year, of which more than 35% considered visible to young people. According to another study, a clear recommendation displayed in the film to advise against it for young people would reduce smoking rates among young people by 20% and prevent one million tobacco-related deaths.
Promotion
WHO has not been in contact with the film industry in the United States. But after a decrease in films with such scenes, an increase was again noted in 2013, according to his manager. Smoke in movies can be "an important kind of promotion for tobacco products», He says. All 180 parties to the WHO Framework Convention on Tobacco Control are forced to ban the promotion and support of these elements. (Ps / nxp)
Source : Tdg.ch
